Digital Foundation Locust Grove leverages a WordPress-based site with performance, SEO, analytics, and form capabilities (WP Rocket, Yoast SEO, Piwik PRO Core, Gravity Forms). This foundation supports online inquiries, event bookings, donations, and ticketing. A sales-led engagement could propose a site optimization package that includes performance tuning, advanced SEO, and CRM-integrated donation and ticketing workflows to boost conversions and data capture.

Fundraising Growth With a small footprint and potential revenue gaps, Locust Grove can grow through memberships, recurring donations, event sponsorships, and corporate partnerships. A ready-to-sell solution would be a donor management system integrated with the website, online giving, and marketing automation to nurture donors and expand sponsorship opportunities, along with training and support for staff.

Education Partnerships As a historic site and museum, Locust Grove can expand school group visits, field trips, and teacher-focused programming, including virtual or hybrid experiences. Propose packaged education programs, educator resources, and easy online booking that links to a CRM and marketing automation to attract teachers, track engagement, and grow repeat visits.

Regional Collaborations Locust Grove sits in Louisville and can leverage regional tourism networks for cross-promotion with nearby attractions, hotels, and hospitality partners. Offer co-marketing packages, joint ticket deals, seasonal events, and grant-ready programs. Analytics can inform targeting by region and demographics to maximize reach.

Operations & Analytics The site uses analytics and forms; there is opportunity to unify data across ticketing, donations, and programs with a CRM and ecommerce platform. A sales package could include CRM integration, event management, donation forms redesign, and dashboards to measure marketing ROI and donor/member retention.