Strategic partnerships Leverage LoftZone’s installer network and recent Shanly Homes collaboration to target homebuilders and large-scale residential developers for raised loft floor deployments in new builds and renovations.

Expansion opportunities With a UK-made, insulation-friendly storage solution and an expanding installer base, pursue opportunities with regional housing associations, property developers, and renovation contractors seeking efficient loft upgrades.

Market demand Highlight the product’s ability to preserve insulation performance while enabling storage and safe access, aligning with growing consumer emphasis on energy efficiency, space optimization, and safer DIY/home improvement projects.

Campaign targets Utilize success stories and case studies, such as Shanly Homes, to craft sales enablement materials for builders and homeowners; deploy targeted advertising partnerships with construction-focused media and platforms.

Product readiness Position StoreFloor as a modular, easy-to-install solution suitable for DIY enthusiasts and trades, signaling cross-selling opportunities with complementary building materials and insulation products in contractor catalogs.