Strategic partnerships Leverage LoftZone’s installer network and recent TrustMark partnership to engage builders, developers, and installers across the UK. Target new build and retrofit projects where raised loft floors can be integrated to maximize insulation effectiveness and storage, offering a streamlined installation process.

New build opportunities Capitalise on recent Shanly Homes Limited engagement to pursue additional homebuilders and volume deployments in UK markets. Position StoreFloor as a standard feature in new homes to address insulation and storage challenges, speeding construction timelines with DIY-friendly installation.

Market expansion Emphasise the scalable, modular design that works across varied loft configurations to attract regional contractors and specialist loft fit-out firms. Propose packaged installer programs and training to grow coverage and ensure quality installations at scale.

Sustainability pitch Highlight environmental and cost savings from maintaining full insulation effectiveness while adding storage. Use this as a differentiator when pitching to eco-conscious developers and homeowners seeking energy-efficient renovations.

Marketing and visibility Exploit LoftZone’s case studies, TV advertising, and media partnerships to create co-branded marketing materials with builders and installers. Offer joint marketing initiatives to drive lead generation and demonstrate proven ROI for prospective customers.