Local Market Focus Loki's Garden primarily serves the Des Moines area, offering personalized garden and landscaping services, which presents an opportunity to upsell specialized or premium products that cater to local gardening trends and seasonal needs.

Community Engagement With a relatively small team and a personalized service approach, the company can benefit from targeted marketing strategies such as community events or loyalty programs to increase customer retention and lifetime value.

Digital Presence Utilizing technologies like Google Analytics indicates an interest in digital marketing insights; this can be expanded with further digital tools to identify and target local customer segments more effectively for higher sales conversion.

Sustainable Trends Given the proximity to companies focused on eco-friendly and sustainable products, Loki's Garden can explore partnerships or expand offerings in eco-conscious gardening supplies to attract environmentally-minded consumers.

Expansion Opportunities The company's diverse services including landscaping and light construction can be bundled or extended to reach new commercial clients or residential complexes, creating cross-selling opportunities for related products and services.