Insights

Brand Expansion Lola's Cupcakes has successfully expanded its retail footprint across London with twenty stores, including high-profile concessions in Harrods, Selfridges, and Topshop, indicating strong brand recognition and a solid physical presence that can be leveraged for new product offerings or collaborations.

Product Innovation Recent launches like the Harry Potter-themed cake range and partnerships such as with Tony’s Chocolonely highlight opportunities for cross-promotions and exclusive product bundles that can appeal to loyalty segments and themed events.

E-commerce Growth With the introduction of UK-wide cupcake delivery and an online store, Lola's demonstrates a growing digital channel that offers potential for expanding online sales, catering to national customers and premium gifting occasions.

Collaborative Ventures Partnerships with companies like Your London Florist and Cool Kit Australia suggest a readiness to explore joint marketing campaigns and B2B opportunities, which can broaden market reach and introduce Lola’s products into new distribution channels.

Market Positioning Lola’s significant revenue between $25M and $50M, along with tailored product offerings and a focus on fresh, handcrafted bakery items, position the brand strongly within the premium cupcake segment, presenting opportunities for targeted corporate gifting or event catering services.

Similar companies to Lola's

Lola's Tech Stack

Lola's uses 8 technology products and services including Facebook Pixel, Osano, oEmbed, and more. Explore Lola's's tech stack below.

  • Facebook Pixel
    Analytics
  • Osano
    Cookie Compliance
  • oEmbed
    Dev Tools
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • Axios
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • HTTP/3
    Web & Portal Technology

Lola's's Email Address Formats

Lola's uses at least 1 format(s):
Lola's Email FormatsExamplePercentage
First@lolascupcakes.co.ukJohn@lolascupcakes.co.uk
81%
First.Last@lolascupcakes.co.ukJohn.Doe@lolascupcakes.co.uk
7%
FirstL@lolascupcakes.co.ukJohnD@lolascupcakes.co.uk
7%
Last@lolascupcakes.co.ukDoe@lolascupcakes.co.uk
5%

Frequently Asked Questions

Where is Lola's's headquarters located?

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Lola's's main headquarters is located at London, England w1j 8qf United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Lola's's official website and social media links?

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Lola's's official website is lolascupcakes.co.uk and has social profiles on LinkedIn.

What is Lola's's SIC code NAICS code?

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Lola's's SIC code is 2052 - Cookies and Crackers NAICS code is 722 - Food Services and Drinking Places.

How many employees does Lola's have currently?

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As of May 2026, Lola's has approximately 287 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: V. S.Head Of Ecommerce: M. O.Head Of Marketing: G. J.. Explore Lola's's employee directory with LeadIQ.

What industry does Lola's belong to?

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Lola's operates in the Food and Beverage Services industry.

What technology does Lola's use?

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Lola's's tech stack includes Facebook PixelOsanooEmbedGoogle Fonts APIJSON-LDAxiosjQueryHTTP/3.

What is Lola's's email format?

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Lola's's email format typically follows the pattern of First@lolascupcakes.co.uk. Find more Lola's email formats with LeadIQ.

When was Lola's founded?

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Lola's was founded in 2006.

Lola's

Food and Beverage ServicesEngland, United Kingdom201-500 Employees

Lola's Cupcakes began back in 2006 when two friends, Victoria Jossel and Romy Lewis, started things the good old fashioned way. Originally taking orders in their bedrooms and baking in their parent's kitchens, the orders soon started flooding in and they had to move production to a bakery in Primrose Hill.

With their love for baking and passion for the finest, freshest ingredients the company grew from strength to strength. Lola’s opened concessions in Harrods, Selfridges and Topshop, a flagship in Mayfair, an online store and has worked hard to produce London’s best cupcakes.  

Victoria and Romy moved on to other projects, but Lola’s continues to grow in team and spirit. Now with twenty stores across London, Lola’s handcrafts cakes and cupcakes for the city daily.

In each of our stores, from Chancery Lane Station to Canary Wharf and even Selfridges Birmingham, our cupcake specialists are on hand to advise and to give you a taste of our classic flavours as well as our seasonal new discoveries.

Our sponges rise with the sunrise and our bakers and decorators handcraft our cakes and cupcakes using only the finest ingredients.  Fresh every day, always, Lola’s Cupcakes brings a smile of sweetness to people every single day.

Section iconCompany Overview

Headquarters
London, England w1j 8qf United Kingdom
SIC Code
2052 - Cookies and Crackers
NAICS Code
722 - Food Services and Drinking Places
Founded
2006
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Lola's's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Lola's's revenue is estimated to be in the range of $25M$50M

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