Mid-market Focus Target Lomar’s mid-sized warehousing operation (51-200 employees) as a potential cross-sell for scalable storage, inventory management software, and light distribution services to optimize throughput and reduce handling costs.

Revenue Window With annual revenue in the $10M–$25M range, position value-based services such as co-packing, pallet optimization, and value-added logistics to capture efficiency gains and support margin growth.

Geographic Proximity Lomar is based in Des Moines, Iowa, suggesting sales opportunities with regional food and beverage distributors, manufacturers, and retailers seeking centralized warehousing in the Midwest.

Competitive Landscape Benchmark against similar regional distributors and national players; emphasize flexible contract terms, scalable storage, and reliable inbound/outbound logistics to differentiate from larger incumbents.

Growth Enablement Leverage potential expansion signals by offering scalable technology platforms (WMS, yard management, real-time analytics) to support future capacity growth and potential broadened service lines.