High value clients Target organizations with high-profile or highly regulated communication needs such as media-facing brands, financial services, and public sector clients (e.g., Disney, Astra Zeneca, The Wellcome Trust, EY, Times). Leverage their existing enterprise-level training to propose scalable team programs and executive coaching.

Executive coaching niche Position Serlin Method as a differentiator for senior leaders and MPs/executives who require bespoke, psychology-informed communication. Offer leadership communication packages, presentation mastery for boardrooms, and crisis communication drills to expand into C-suite and government-adjacent markets.

Team enablement programs Develop enterprise sales motions around team-based training for organisations with 11-50+ employees, highlighting measurable improvements in engagement and collaboration. Propose multi-seat licenses, on-site and online delivery, and quarterly refresh sessions.

London expansion demand Capitalize on geographic presence and London-office footprint to pursue local consulting engagements across corporate hubs in Chancery Lane, Mayfair, Park Lane, and Liverpool Street. Offer in-person workshops with a digital complement to attract proximity-focused clients.

Growth signals and credibility Use media coverage and B Corp status as credibility assets to approach values-aligned organizations seeking responsible training partners. Highlight proven track record with FTSE-level clients and positive press to reduce perceived risk and accelerate procurement conversations.