Family-Owned Advantage Long Lake Marina is a long-standing, family-owned dealer operating since 1973, emphasizing personal service. Use this to position relationship-driven sales, cross-selling boat, motor, trailer, parts, and storage services to repeat customers and local communities in Northern Michigan.

Full-Service Offer As a full-service boat dealer including sales, parts, repair and storage, there are multiple cross-sell opportunities (maintenance, winterization, storage plans, parts bundles) and potential for service-level contracts with yacht clubs, marinas, and individual owners.

Regional Footprint Serving Northern Michigan from Cadillac to Mackinaw City, the dealership can target regional marketing and event partnerships, expanding reach beyond Traverse City with test-drive events, trade-ins, and local sponsorships to capture overlooked adjacent markets.

Brand and Tech Advantage As a new full-line Arctic Cat and Yamaha WaveRunner dealer, there is momentum to upsell branded watercraft accessories, extended warranties, financing options, and parts availability, leveraging tech stack familiarity (ecommerce analytics, website tech) to optimize promotions.

Growth Opportunity Revenue range suggesting midsize scale with potential for expansion into service subscriptions, equipment upgrades, and bundled maintenance plans. Target mid-market boating enthusiasts and small fleets, while benchmarking against peers with higher revenue to identify scalable sales plays.