School District Opportunity The Comal Independent School District deal demonstrates a proven path to school districts for bus procurement, creating a repeatable target list across Texas and nearby states with replacement cycles and district RFPs.

Aftersales Growth With an existing school district customer base, there is an opportunity to monetize maintenance, parts, service contracts and fleet management programs to increase lifetime value of each bus sale.

Financing Options Offer financing, leasing or lease-to-own programs to align with district budgeting cycles and improve close rates on large bus purchases.

Regional Expansion Position Longhorn Bus Sales as a preferred regional partner for new and used bus inventory, parts and service across Texas and neighboring markets with scalable sales plays.

Lead Generation Enhance digital marketing using WordPress, Google Analytics and case studies such as the Comal ISD win to drive targeted inquiries about safety, compliance and total cost of ownership.