Extensive Industry Experience Longhorn has over 30 years of experience in the trade tools and hardware sector, making it a trusted supplier with established relationships in the industry, which can facilitate upselling complementary products and long-term partnerships.

Strong Regional Presence With physical branches in Carlisle, Kendal, and Morecambe, and a comprehensive online platform covering the entire UK and Ireland, Longhorn offers multiple touchpoints for marketing initiatives and cross-promotional opportunities targeting regional and nationwide customers.

Diverse Customer Base The company's focus on tradesmen, handymen, and serious DIY enthusiasts indicates a broad customer profile, providing opportunities to tailor product bundles, special offers, and exclusive deals to different segments to boost sales.

Mid-range Revenue Scale Generating between $50M and $100M in revenue with a workforce of up to 500 employees, Longhorn presents opportunities for scalable upselling and expanding product categories to their existing customer base, tapping into increasing demand for hardware and tools.

E-commerce Growth Potential Given the company's robust online shop enabling nationwide shipping, there is significant potential to enhance digital marketing efforts, optimize the customer journey, and introduce new online-exclusive product lines to accelerate revenue growth.