Canadian Leader Lorenz Conveying Products is a Canada-based manufacturer with a long history since 1979, specializing in couplings, bends, valves, gates, cyclones and custom components for pneumatic conveying, vacuum and bulk handling. Potential sales opportunity: target plastics, food and chemical industries requiring robust conveying components and system integration.

Growth Through Acquisition Historical expansion includes the 2018 acquisition of Flow Valves International, suggesting a strategy of bolstering product lines and access to existing customer bases. Potential sales angle: position complementary flow control valves and modules to broaden the customer’s conveying system offerings.

US Market Access Past leadership hire for US sales and a referenced US presence imply strategic US market penetration. Potential sales action: engage US-based manufacturers and distributors in bulk handling and pneumatic conveying to expand footprint and cross-sell fittings, valves, and custom components.

Digital Modernization Website launched in early 2021 and ongoing digital infrastructure (WordPress, analytics, validation, etc.) indicate modernization efforts and potential for digital marketing collaboration. Potential sales opportunity: offer targeted content, CAD-friendly product data, and online configurators to streamline procurement for engineers.

Mid-Sized Niche Player With 11-50 employees and annual revenue in the low to mid millions, Lorenz sits as a nimble supplier for mid-market plastics, food and chemical industries. Potential sales strategy: tailor value-based packages, shorter lead times, and bundled solutions combining fittings, bends, diverter valves and custom fabrications to win competitive bids.