Global Reach Leverage Lori's online store that ships globally to identify international B2C opportunities, cross-sell apparel, accessories, and instructional products to customers outside the US, and explore partnerships with overseas golf clubs and instructors.

Instruction & Fittings Highlight the in-store and online instruction programs, personalized club fittings, and club repair/build services as high-margin cross-sell opportunities to both existing local customers and remote clients via virtual consultations.

Niche Female Market Capitalize on Lori's Golf Shoppe's focus on women golfers by targeting women-specific equipment, apparel bundles, and instructional packages, plus partnerships with women’s golf associations and events to grow share in a competitive market.

Local Boutique Advantage Position the Calabash store as a destination for experiential shopping, promotions, and classes to drive in-store foot traffic from surrounding regions, paired with targeted ads to attract adjacent markets in NC and SC.

Digital Marketing Synergy Utilize the existing tech stack (AdRoll, Google/Microsoft Ads, AWS, WordPress, React) to run retargeting, personalized offers, and content-driven campaigns focused on instruction, fittings, and exclusive product drops to increase online conversions and average order value.