Marketing Analytics They already leverage Google Analytics and Tag Manager, signaling a data-driven approach. There is an opportunity to offer an analytics audit, enhanced conversion tracking, attribution modeling, and marketing automation to increase memorial service inquiries while improving ROI on local campaigns.

Platform Modernization Tech stack shows PHP and Apache with modern front-end assets; opportunities to offer platform modernization, secure hosting, performance optimization, accessibility improvements, and a simplified CMS or content update process to reduce maintenance load and mitigate risk.

Online Memorial Solutions There’s potential to expand online memorial capabilities such as digital obituaries, virtual tributes, and integrated payments; offering a turnkey solution or integration with existing sites to streamline inquiries, bookings, and transactions.

Local Market Growth Located in San Jose with a competitive local landscape; capitalize with local SEO, Google Business Profile optimization, reputation management, and targeted local advertising partnerships to win more inquiries from nearby families.

SME IT Support With a lean team, there is a clear need for outsourced IT and website support; propose managed services covering security, backups, updates, and ongoing site maintenance to free internal resources for client-facing work.