Marketing Analytics The company already uses analytics and SEO tools (AT Internet XiTi, Yoast SEO). There is an opportunity to mature data-driven marketing, optimize content, improve search visibility, and implement a centralized dashboard for fan engagement and sponsorship ROI. Offer services: analytics setup, SEO audit, content strategy, and performance reporting.

Sponsorship Opportunities With revenue potential and a small staff, there is room to grow through tiered corporate sponsorships, venue partnerships, and local brand activations around Lafayette, leveraging the Cajundome Boulevard location.

Fan Experience Upgrade Leverage modern front-end tooling and content platforms to deploy streaming, mobile ticketing, loyalty programs, and targeted fan communications, improving retention and per-seat revenue.

Operational Outsourcing A small team creates scalability constraints. Outsourcing marketing, IT, CMS management, and ticketing operations to trusted vendors can accelerate growth without headcount, including CMS hosting, analytics setup, and content production.

Community Partnerships Position the team as a community anchor by building local partnerships with Cajundome events, schools, and regional partners; offer youth camps, clinics, and sponsorship packages that expand attendance, media rights, and merchandise sales.