Louisville Slugger Museum & Factory (Hillerich & Bradsby Co.) Email Format

Sporting Goods ManufacturingKentucky, United States51-200 Employees

Hillerich & Bradsby Co., based in Louisville, Kentucky, operates as a mid-sized sporting goods manufacturer that runs the Louisville Slugger Museum & Factory and the Barrels & Billets Bourbon Experience, and develops the Bionic gloves line. The company has produced Louisville Slugger wood bats—the official bat of Major League Baseball—since 1884, and since 2015 has served as Wilson Sporting Goods’ manufacturing partner for wood bats after Wilson acquired the brand. The on-site museum attracts more than 300,000 visitors annually and features game-used bats and exhibits such as Hold a Piece of History that showcase bats from all 30 MLB teams. 

The company's products serve professional players and baseball fans, with current MLB players such as Daniel Murphy, Adam Jones, Joey Votto, Jason Heyward, and Christian Yelich swinging Louisville Slugger PRIME bats. In addition to bats, H&B designs and manufactures Bionic gloves for golf, fitness, gardening and other activities, and has pursued partnerships such as the collaboration with Marshawn Lynch’s Beast Mode brand. A recent development is the March 2025 launch of the Bionic RelaxGrip 2.0 DX golf glove.

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