Love Your Melon Employee Directory
Retail Apparel and FashionMinnesota, United States51-200 Employees
LYM, formerly Love Your Melon, is a mid-sized retail apparel brand based in Minneapolis, Minnesota, specializing in knit beanies for children. It operates a Buy One, Give One model, donating a beanie for every one sold to a child facing cancer. Since 2012, the company reports donating more than 270,000 beanies and directing over $10 million to pediatric cancer nonprofits. The business sits within the retail apparel and fashion industry and centers its efforts on a charitable mission that informs its product and brand identity. Its customer base comprises shoppers who want their purchases to support pediatric cancer causes, including families and communities affected by the disease. The brand has engaged in collaborations to broaden its reach, for example in 2022 it partnered with Disney through AllEars TV to launch a summer collection.
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