Growth Opportunity Lovell Communications recently appointed a new CEO, Amanda Maynord, signaling strategic direction and potential leadership-driven initiatives. This presents an open window to offer strategic communications, crisis planning, and leadership positioning services aligned with the new leadership’s priorities.

Healthcare Focus With a 37-year track record serving health care providers, payers, and ancillary services, Lovell has deep industry knowledge and relationships. Target offerings around health system communications, patient engagement campaigns, and regulatory or policy change messaging to expand client depth within healthcare networks.

Digital Transformation Current tech stack includes HubSpot Analytics, Salesforce Marketing Cloud, WordPress, and e-commerce platforms. There is an opportunity to upsell data-driven PR programs, CRM-powered media relations, and marketing automation consulting to optimize audience reach and measurement.

Expansion Readiness Historically growing through acquisitions and regional hires, Lovell’s leadership changes and regional sales leadership hires indicate active expansion. Propose scalable PR and thought leadership programs for new markets, plus regional launch campaigns for health systems and vendors entering those markets.

Revenue Upsell With reported revenue in the $10M–$25M range and a broad client base, there is room to cross-sell services like crisis communications, transaction communications, and investor relations to hospitals, HMOs, and ancillary services providers seeking reputational and change-management expertise.