Small team opportunity Target their small size (2-10 employees) to offer scalable, affordable solutions that are easy to implement and manage, such as cloud-based collaboration tools, cybersecurity basics, or municipal compliance services.

Government oriented Position offerings as compliant with government administration requirements, emphasizing data security, regulatory alignment, and ease of procurement to appeal to public sector procurement processes.

Tech stack fit Leverage familiarity with .NET, jQuery, and legacy web technologies by proposing modernization services, maintenance, and integration support for existing systems and dashboards.

Digital analytics Since they use Google Analytics, present analytics and reporting enhancements, user experience optimization, and data-driven decision support as value-adds for citizen-facing or internal portals.

Regional competition Benchmark against nearby state entities like the Maryland Department of Labor to identify gaps in service offerings such as workforce development tools, training programs, or open data initiatives that you can supply.