Global Reach LUCY Awareness has transitioned from a Swiss-focused provider to a global player with over 23 million users trained, presenting a broad potential enterprise client base across industries seeking security awareness and phishing resilience.

Acquisition Momentum As part of ThriveDX since 2022, LUCY benefits from a larger cyber training ecosystem and cross-sell opportunities with ThriveDX portfolio, enabling joint go-to-market strategies and expanded customer reach.

Awarded Credibility Multiple industry awards for anti-phishing and security education, plus strong recognition from Frost & Sullivan, bolster credibility when engaging security-conscious enterprises and regulated industries.

Multilingual Capabilities The newly announced AI Translation Tool enables multilingual attack simulations, creating a competitive advantage for global organizations needing localized training across regions.

Vertical Expansion Originating in Swiss financial services and now serving diverse global sectors, LUCY’s proven track record in high-security environments supports upsell to financial services, healthcare, and other regulated industries seeking mature phishing defense programs.