Luxury Boutique Appeal LUMA Hotel Times Square positions itself as a modern boutique hotel with luxury finishes and innovative amenities, appealing to high-end travelers seeking a personalized and upscale experience.

Tech-Driven Experience The hotel employs advanced technology such as a hotel robot butler, high-speed Wi-Fi, and in-room Nespresso coffee, providing a unique value proposition that could attract tech-savvy guests and enable targeted marketing strategies.

Market Position and Revenue With an estimated revenue between 10 and 25 million dollars, LUMA is a significant player in the Midtown Manhattan hospitality sector, offering opportunities for partnerships with premium service providers.

Customer Engagement Opportunities LUMA’s focus on combining dining, drinks, and relaxation creates multiple touchpoints for experiential marketing, loyalty programs, and promotional collaborations to enhance guest engagement.

Growing Boutique Segment As a newer entrant in the vibrant Times Square area, LUMA can leverage its modern, innovative branding to attract niche customer segments and differentiate from traditional hotel brands.