Innovative Product Offerings Lumi's introduction of unique business loan products like Lumi Rate Ease and Lumi Kickstarter indicates a focus on innovation in the financial services sector, presenting an opportunity to target businesses looking for tailored financing solutions.

Rapid Online Application Process With a streamlined online application process that promises quick outcomes and same-day fund disbursement, Lumi offers a convenient and efficient financing option that can appeal to businesses seeking immediate financial solutions.

Strong Financial Backing Having secured significant financing of $15M and $10M at different instances, Lumi showcases financial stability and growth potential, making it an attractive partner for businesses looking for reliable and well-supported lending institutions.

Tech-Driven Approach Utilizing a tech stack that includes Google Analytics, MySQL, and other advanced tools, Lumi demonstrates a tech-savvy approach in its operations. This emphasis on technology can be leveraged to target tech-forward businesses seeking financial services supported by modern tools.

Market Differentiation By offering features like Lumi Payment Pause and being the first to introduce rate-reducing business loans in Australia, Lumi sets itself apart in a crowded marketplace. This unique positioning presents a sales opportunity to target businesses looking for innovative and flexible financial solutions.