AI Driven DXP LumisXP already enables AI content creation, rapid A/B testing, journey mapping, analytics dashboards, and hyper-segmentation, making it a strong platform for driving personalized digital experiences. Use this to upsell to marketing and product teams, expand into additional channels, and offer managed AI content production and optimization services that accelerate digital transformation for clients.

Analytics Enablement With built-in analytics and customizable dashboards, LumisXP supports data-driven decision making. There is an opportunity to extend with data engineering, bespoke dashboards, KPI development, and integration with the client’s data stack (SQL, Google Search Console, Hotjar) to deliver deeper insights and continuous optimization.

LATAM Growth Based in Rio de Janeiro with a mid-size team, Lumis is well positioned to serve Brazilian and LATAM enterprises seeking digital channel optimization. Propose nearshore delivery, language and regulatory alignment, and expansion partnerships to capture regional demand for DX services and marketing tech adoption.

Channel Integration The tech stack includes multiple marketing and analytics channels (Hotjar, YouTube, Google Search Console, Facebook, CSS). There is an opportunity to broaden channel coverage, enable CRM/marketing automation integrations, and deliver omnichannel experience optimization and conversion improvements for clients.

Automation and QA The presence of Playwright among the tech stack suggests capability in test automation. Position LumisXP as a platform-agnostic automation and QA partner to support continuous delivery, performance testing, and release governance for clients building or scaling digital experiences.