LUNA MAGIC Email Format
Personal Care Product ManufacturingCalifornia, United States2-10 Employees
LUNA MAGIC is an indie beauty and lifestyle brand based in Los Angeles, focused on high-performance cosmetics and a stated commitment to diversity and inclusivity in personal care. The company is owned by Shaira Frias and is described as women-led and Afro-Latina owned, drawing on multicultural heritage, Latin culture, and music to shape its products and identity. Its stated mission emphasizes diversity and inclusivity within the beauty industry, drawing on Caribbean and Latin American cultures as well as the urban energy of NYC and the glamour of Los Angeles. With a small team, the company operates in the personal care product manufacturing space and maintains an online presence at lunamagic.com. In December 2022, LUNA MAGIC announced partnerships with Remezcla Media Group and Target to expand storytelling about the women who benefit from its products.