National accounts growth Lunada Bay Tile recently appointed Tony Demaggio as director of national accounts, signaling a strategic emphasis on expanding wholesale relationships and large-scale project opportunities that can be pursued with key specifiers, contractors, and distributors.

Outlet channel The launch of Ciao Bella, an exclusive outlet store for discontinued and limited-stock tiles, creates a clearance-driven sales channel to move aging inventory, attracts cost-conscious designers, and opens opportunities for bulk replenishment from trade partners.

Award winning Recognition like the Good Design Award for Vesuvio enhances brand credibility with architects and high-end clients, enabling targeted outreach to design firms, luxury projects, and hospitality builds that demand award-winning materials.

New collections Recent releases such as the Mistral collection and Graphite updates indicate a product roadmap aligned with modern aesthetics and heritage-inspired finishes, offering cross-sell opportunities to existing clients and new project briefs seeking contemporary tile solutions.

Coastal design positioning Brand storytelling around Southern California coast aesthetics combined with handcrafted techniques presents a differentiated value proposition to designers seeking premium textures and color influence, guiding targeted BD outreach to hospitality, residential, and resort segments that prioritize artisanal tile experiences.