Luv Aj Email Format
Retail Apparel and FashionCalifornia, United States2-10 Employees
Luv Aj is a jewelry label based in Los Angeles, founded in 2005 by Amanda Thomas after she completed her schooling and developed an interest in accessories. It operates as a small independent label, offering bold, edgy jewelry that blends distressed elements with feminine touches, including bodychains and handpieces. The line gained early traction when a buyer at Fred Segal picked up the entire collection, helping it expand into boutiques nationwide and attract a celebrity following. Luv Aj sits within the Retail Apparel and Fashion industry, distinguishing itself with a heavy-metal-inspired jewelry aesthetic. In 2016, the brand announced a partnership with Iconery to broaden production capabilities and reach online shoppers. Amanda Thomas is a graduate of Otis College of Art and Design and has leveraged internships with notable designers and stylists to guide the brand's development.