Global Reach Luxy Hair has a strong global presence with over 250K customers in 165+ countries, providing ample opportunities for international sales and market expansion.

Social Media Influence With a massive following on YouTube (3.2M subscribers) and a strong social media presence, Luxy Hair can leverage influencer marketing and social commerce for increased sales.

Eco-Conscious Initiatives The partnership with Matter Of Trust, Inc. for a hair recycling program showcases Luxy Hair's commitment to sustainability, appealing to environmentally conscious consumers and creating a unique selling point.

Tech Stack Optimization Utilizing technologies like Optimizely, Facebook Pixel, and Yoast SEO for Shopify, Luxy Hair can enhance online visibility, user experience, and conversion rates, resulting in improved sales and customer engagement.

Competitive Advantage Being a certified Great Place to Work and ranked in the top 2% of best places to work in Canada, Luxy Hair can attract top talent, foster employee engagement, and maintain a positive brand image, enhancing sales potential.