Small team reach Lyerly Agency operates with a lean team of 2-10 employees, signaling a potentially high value per client and a need for scalable, plug-and-play marketing solutions that can be delivered efficiently without heavy internal overhead.

Full-service appeal Positioned as a full-service communications partner, they pursue strategies that influence across channels, offering opportunities to upsell integrated services such as PR, digital, and experiential campaigns to broaden client impact.

Mid-market potential With a revenue range of 10M-25M and a client base likely spanning SMBs to mid-market, there is room to target growing brands seeking cohesive messaging and outsourced marketing leadership.

Tech stack fit Their stack includes WordPress, Microsoft 365, iCIMS, and analytics tools, suggesting openness to tech-enabled marketing solutions, automation, CRM enhancements, and performance measurement platforms.

Growth signals Recent press notes a leadership hire, and a competitive landscape featuring mid-sized agencies implies an opportunity to present strategic partnerships, scalable campaigns, and differentiated value through creative storytelling and measurable ROI.