Luxury Market Focus Lynx Grills specializes in high-end outdoor appliances with intuitive controls and exclusive features, positioning it strongly within the luxury culinary segment and offering opportunities to target affluent consumers and premium outdoor living markets.

Strategic Relocation The recent move of headquarters and manufacturing from California to Greenwood, Indiana, signifies operational expansion and potential for increased local market penetration and regional sales growth.

Innovation Leadership Lynx’s launch of industry-first products like the Wi-Fi enabled SmartGrill demonstrates ongoing innovation potential, creating sales opportunities in smart outdoor appliances and connected kitchen technology markets.

Growing Workforce The company increased its headcount significantly by 200 employees in 2019, indicating expansion efforts and an increased capacity to support larger distribution, customer service, and sales initiatives.

Market Positioning As part of Middleby Corporation’s Residential Luxury Portfolio, Lynx benefits from established brand recognition and resources, which can be leveraged to expand sales channels and penetrate broader luxury outdoor appliance markets.