Strong Market Presence MAXBO's status as one of Norway's largest and most established bo- og byggevaremarkeds chain with over 60 stores and Proff stores nationwide indicates substantial market penetration and brand loyalty, offering opportunities for upselling and expansion.

Digital Engagement The use of advanced technology such as Magento, PWA, and Amazon S3 suggests a strong e-commerce focus, presenting opportunities to enhance digital sales channels and improve online customer experiences.

Growth Potential With an annual revenue estimated between $10M and $25M, there is potential for revenue growth by leveraging technological upgrades, expanding product lines, or improving operational efficiencies.

Operational Efficiency The integration of tools like New Relic and Fastly indicates an emphasis on system performance and reliability, which can be a foundation for offering modern solutions that further streamline retail operations.

Workforce Capacity Employing between 1001-5000 staff members reflects a sizable workforce, presenting opportunities for personnel training, HR solutions, or technology integrations that enhance employee engagement and productivity.