Event Driven Revenue MGA runs and sponsors several high-profile events such as Golf Day Minnesota, the MGA/PGA Cup Matches, the Annual Meeting, and Awards Dinner. A comprehensive event management and sponsorship platform could streamline registrations, ticketing, sponsor asset management, invoicing, and on-site experiences to boost event-driven revenue.

Membership CRM Upgrade As a lean organization with a very small team, MGA could benefit from a unified CRM that integrates with its HubSpot Content Hub to improve member communications, dues processing, renewals, and program enrollment, unlocking cross-sell opportunities and stronger retention.

Hiring and HR Enablement Recent leadership changes and ongoing staff hires highlight an opportunity to standardize onboarding and personnel processes. A solution set around onboarding, training, and performance management or enhanced collaboration with the existing iCIMS setup could help scale operations.

Digital Marketing Boost MGA currently uses social channels and analytics tags; there is room to optimize digital marketing through search optimization, content strategy, targeted ads, and retargeting to grow event registrations, membership signups, and sponsor interest.

Sponsorship Opportunities The organization’s event calendar and public profile create strong sponsorship potential. A sponsorship management platform with packaged offerings, contract workflows, and digital activation could drive additional revenue and deepen sponsor partnerships.