Insights

Strong Community Focus M22 demonstrates a compelling commitment to local community and environmental sustainability, fostering brand loyalty among eco-conscious consumers who prioritize corporate social responsibility.

Eco-Friendly Branding The company's emphasis on sourcing locally, using ethical manufacturing standards, and donating a significant portion of gross sales to natural resource preservation creates opportunities to strengthen brand identity through sustainable product positioning.

Market Niche Appeal M22’s focus on Michigan-made products and environmentally responsible practices appeals to a niche of consumers who value regional authenticity and green initiatives, presenting a targeted sales opportunity in sustainable and local retail markets.

Potential Partnership Leverage By aligning with eco-conscious suppliers and leveraging their transparent supply chain, M22 could expand collaborations with ethically-minded brands and environmentally focused organizations for joint marketing or product development.

Digital Engagement Opportunities Utilizing their existing tech stack and online presence, there are opportunities to enhance digital marketing campaigns around sustainability stories and community impact, further engaging socially conscious customers and increasing online sales.

M22 Tech Stack

M22 uses 8 technology products and services including Google Ads Conversion Tracking, jsDelivr, RSS, and more. Explore M22's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • jsDelivr
    Content Delivery Network
  • RSS
    Content Management System
  • Shogun Frontend
    E-commerce Platforms
  • Underscore.js
    Javascript Libraries
  • hCaptcha
    Security
  • Ruby on Rails
    Web Frameworks
  • Apache
    Web Servers

Media & News

M22's Email Address Formats

M22 uses at least 1 format(s):
M22 Email FormatsExamplePercentage
First@m22.comJohn@m22.com
50%
First@m22.comJohn@m22.com
50%

Frequently Asked Questions

Where is M22's headquarters located?

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M22's main headquarters is located at 125 E Front St, Traverse City, Michigan 49684, US. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is M22's stock symbol?

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M22 is a publicly traded company; the company's stock symbol is KRM.L.

What is M22's official website and social media links?

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M22's official website is m22.com and has social profiles on LinkedIn.

What is M22's NAICS code?

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M22's NAICS code is 44-45 - Retail Trade.

How many employees does M22 have currently?

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As of November 2025, M22 has approximately 48 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Director De Tecnologías De La Información: R. P.Logistics Manager: Z. K.Marketing Content Manager: L. R.. Explore M22's employee directory with LeadIQ.

What industry does M22 belong to?

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M22 operates in the Retail industry.

What technology does M22 use?

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M22's tech stack includes Google Ads Conversion TrackingjsDelivrRSSShogun FrontendUnderscore.jshCaptchaRuby on RailsApache.

What is M22's email format?

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M22's email format typically follows the pattern of First@m22.com. Find more M22 email formats with LeadIQ.

M22

RetailUnited States11-50 Employees

We want to make a difference, not just a profit. We believe in a holistic approach to business—the better choices we make as a company, the better off we all are as a community. From our local community, to the Great Lakes that surround our state, we pride ourselves in the importance that M22 has placed on giving back.
1% of all M22 sales goes toward preserving our area's natural resources. From our first day in business, M22 has donated 1% of all sales to the Leelanau Conservancy. Together with your support, we have given over $150,000 to help protect the land and water that we all love. We arranged our charitable contribution this way to express our team's devotion to preserving our natural environment—not just some off-the-cuff marketing scheme but a true initiative. This means that for every product sold a portion of the proceeds is given away—not based on profit, but on gross sales. So even if our company made no profit, we are still committed to our donation.
As a company owned and run by a handful of Michigan natives, it’s our wish that everything we source be as local and sustainable as possible; we want to protect the land and water we love. We design and print all of our products right here in northern Michigan, and source them locally whenever we can. If we simply can't make it here, we work with world-wide producers who meet our ethical standards. We use U.S.-based distributors working with ethical manufacturers across the globe (never sweatshops). As a result, all of our apparel is sourced through WRAP (Worldwide Responsible Accredited Production) certified companies helping to promote safe, lawful, humane and environmentally friendly manufacturing. We believe these practices allow our business to both make a positive impact right here and throughout the world.
We do everything that we can to make sure our company's environmental footprint is small, and keep looking for new ways to increase sustainability.

Section iconCompany Overview

Headquarters
125 E Front St, Traverse City, Michigan 49684, US
Website
m22.com
Stock Symbol
KRM.L
NAICS Code
44-45 - Retail Trade
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

Section iconFunding & Financials

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