Small firms focus MacAdam Design targets small to mid-size businesses and non-profits, presenting an opportunity to upsell scalable website design and maintenance packages tailored to growth needs.

Tech stack leverage With WordPress, Contact Form 7, and responsive media plugins, there is potential to offer performance optimization, security hardening, and custom plugin development for improved user experience and conversions.

Revenue signal Reported revenue in the 1M–10M range suggests a solid client base with budgeting capacity for enhanced design or redesign projects, and potential multi-year retainer engagements.

Growth opportunities The firm’s emphasis on elegant and practical web solutions indicates a space to propose strategic online branding, accessibility improvements, and marketing automation to attract higher-value clients.

Competitive landscape Operating in a market with large and mid-size peers (e.g., Stantec, Gensler, HOK) positions MacAdam to target niche sectors or regional nonprofits where personalized service and agility are differentiators.