Public records focus Target organizations seeking compliant and up-to-date background checks, emphasizing MacData’s NAPBS membership and commitment to standards to differentiate from unregulated providers.

Live-scan capabilities Leverage the new Live-scan fingerprinting service as a cross-sell to clients needing comprehensive licensing or regulated-role screening, expanding the value of existing background checks.

Small team agility Position MacData as a boutique, high-touch alternative to larger providers for mid-market clients who require personalized service, quick turnaround, and confidentiality.

Compliance and risk Highlight the adherence to professional standards and the emphasis on protecting clients from fraud, positioning opportunities with organizations prioritizing compliant vendor relationships and policy-driven screening.

Industry alignment Identify prospects in security and investigations, HR, and regulated industries that require reliable public records data reports, offering bundled services and ongoing updates as market demand for accurate screening grows.