Niche Preservation Position the firm as a specialist in preservation, restoration, and adaptive reuse to target clients with historic properties, planning departments, and cultural institutions seeking sensitive design services.

Regional Focus Leverage the Upper Midwest concentration while highlighting project experience across diverse geographies to pursue expansion opportunities in markets with similar historic fabric and permitting environments.

Mid-Size Firm Advantage Emphasize the benefits of an intimate firm with personalized service, potentially offering cost-effective, architecture-led teams for preservation-heavy projects that larger firms may under-serve.

Digital Presence Capitalize on Squarespace and modern web tech to showcase case studies, preservation reports, and feasibility studies, driving inbound inquiries from municipalities, developers, and property owners.

Strategic Partnerships Target collaboration with larger firms for subconsulting roles on complex projects or joint bids, expanding reach into national projects while leveraging the firm’s niche expertise.