Cross-border capability Position the firm as a tri-state and cross-border capability partner, emphasizing experience navigating municipal and government channels in Ohio, New York, Canada, and neighboring markets to handle transactional and litigation matters efficiently for clients with multi-jurisdictional needs.

Diverse client base Leverage the mix of Fortune 100 corporations, mid-market businesses, and individuals to upsell bundled services such as trusts and estates, real estate, family law, and sophisticated business transactions across multiple industries including health care, construction, manufacturing, and banking.

Growing team Highlight recent associate hires in Trusts & Estates and Business Transactions to signal expanding capacity for complex matters, and use these hires to propose expanded service coverage, priority staffing for major clients, and faster cycle times.

Technology enablement Promote the firm’s tech stack and security posture (Microsoft 365 suite, Aderant Expert, KnowBe4) as a value-add for clients seeking efficient matter management, risk mitigation, and secure data handling across heavy transactional and litigation workloads.

Market positioning Emphasize the firm’s label as Erie’s “business law firm” with a broad suite of services and experience in industries such as health care, higher education, and insurance, to target regional enterprises seeking deep industry knowledge and cost-effective, high-touch legal support.