Seasonal Market Seasonal waterfront resort in Mackinaw City targets RVs, trailers, tents, and cabin guests, offering strong opportunities to create seasonal packages, cross-sell lake cottage experiences, and market directly to repeat visitors.

Digital Optimization Current use of Google Analytics and Tag Manager signals readiness for optimization; focus on conversion rate optimization, local SEO, and targeted campaigns to grow direct bookings and reduce OTA reliance.

Channel Expansion Growth potential through channel management and booking automation; integrate a property management system and OTA connections to expand inventory visibility and implement dynamic pricing.

Guest Loyalty Opportunity to build a customer relationship management program to boost repeat bookings and upsell on-site experiences such as equipment rentals, guided tours, and seasonal stays.

Sustainability Partnerships Positioning as an eco friendly destination through sustainability initiatives and local partnerships can attract environmentally conscious travelers and enable co marketing with nearby attractions and services.