Regional Motorsport Target northern Michigan and surrounding regions with cross-brand promotions for Honda, Yamaha, Kawasaki and Suzuki models to capitalize on existing dealership footprint and customer interest in power sports.

Mid Market Opportunity With 11-50 employees and revenue in the 10M–25M range, pursue mid-market OEM partnerships, service plans, and aftersales bundles that expand wallet share through maintenance packages and extended warranties.

Multi-channel Reach Leverage the dealer’s online tech stack (Dealer Spike, AWS, YouTube, Twitter) to deploy targeted campaigns, video demos, and localized promotions that drive showroom visits and test rides.

Diversified Inventory Promote cross-category sales opportunities (motorcycles, ATVs, personal watercraft) with bundled accessories and financing options to increase average order value and seasonal revenue.

Financial Growth Align sales efforts with the company’s $10–$25M revenue scale by offering extended financing, on-site service memberships, and loyalty programs to improve customer lifetime value and repeat business.