Strategic Sponsorships Leverage local partnerships and event sponsorships to monetize the team's visibility in Macon. The watch party collaboration with Taco Mac shows appetite for branded experiences; opportunities exist for playoff events, Cherry Blossom Night, and other community nights. Create tiered sponsorship packages targeting restaurants, beverage brands, family oriented brands, churches, and corporations, with in arena signage, digital assets, and co branded promotions on maconmayhem.com and social channels, amplified through the Macon Centreplex partnership.
Hospitality Packages Develop all inclusive packages for company outings, client entertaining, and family or faith based groups. Include preferred seating, catering, sponsor recognition, player appearances, and post game experiences. Leverage the Macon Centreplex lease to secure more event days and bundle promotions with hotels and transportation vendors to increase average ticket value per account.
Venue Collaboration Capitalize on the long term venue partnership to grow game day and ancillary revenue. Explore youth hockey clinics, camps, and player development sessions, plus promotional events during off peak periods. Offer venue branded activations and sponsor signage in collaboration with local brands to widen reach and build a sponsor pipeline.
Community Alignment Align with local festivals and groups such as the Cherry Blossom Festival, churches, and schools to drive group sales. Propose fundraising game nights with charitable partners and cross promotions with festival organizers to attract families and visitors, while expanding sponsorship opportunities and media exposure.
Demographic Outreach Target the team's core audiences—families, churches, date nights, and corporate groups—with tailored outreach and offers. Build a robust pipeline of prospects in local businesses, faith organizations, and schools, using existing events and partnerships to generate warm introductions for sponsorships, ticket packages, and merchandise partnerships.