Strategic partnerships Macro Mike has recently partnered with Streetsicecream to launch plant-based protein powders inspired by popular ice cream flavors. This presents a multi-brand collaboration opportunity to co-create cross-promotional SKUs, shared marketing campaigns, and bundled offerings that leverage existing customer bases.

Product diversification The company emphasizes plant-based, gluten free, dairy free products with gut-friendly ingredients and ongoing development of protein flavor combos and baking mixes. This signals room to upsell to wellness-focused retailers, gyms, and nutrition stores with new protein powders, baking mixes, and seasonal limited-edition flavors.

Wellness alignment Active participation in wellness events such as the Bondi Wellness Festival indicates appetite for lifestyle marketing and community engagement. There are opportunities to sponsor events, run tastings, and create experiential campaigns that tie product launches to health and mindfulness messaging.

Scale and reach Revenue is in the $1M-$10M range with a Gold Coast base and multi-award winning status. This suggests readiness for distribution expansion through national health food chains, fitness studios, and online DTC channels, supported by targeted ads and affiliate partnerships.

Digital and payments Tech stack includes Google Ads, Facebook Pixel, AdRoll, and PayPal integration. This enables precise retargeting and streamlined checkout, indicating sales opportunities through optimized digital campaigns, influencer collaborations, and seamless cross-border or multi-channel shopping experiences.