Award win leverage MacRostie Winery recently earned an international award in Burgundy, France, which can be leveraged in outreach to premium retailers, importers, and distributors seeking award-winning, small-batch Sonoma Coast wines.

Strengthen regional focus Specializing in single vineyard wines from Wildcat Mountain and regional blends from Sonoma Coast and Caneros presents an opportunity to target high-end restaurants, wine clubs, and direct-to-consumer channels that value estate and place-driven narratives.

Experiential partnerships Upcoming event collaborations and tasting experiences, such as wine and tea tastings, offer openings for co-branded experiences, festival participation, and cross-promotions with beverage and wellness brands to expand reach.

Mid-market growth With revenue in the 1M–10M range and a lean employee base, there is room to scale through wholesale expansion, direct-to-consumer programs, and digital CRM-driven campaigns using Klaviyo and Shopify to boost orders and repeat purchases.

Digital & eCommerce Active tech stack including Shopify, WordPress, and CRM/marketing tools indicates readiness for eCommerce partnerships, email-based promotions, and performance marketing to convert winery visitors into customers and members.