Strong Revenue Mad Fish Digital operates with an estimated annual revenue between 25M and 50M, indicating a established client base and potential for upsell or cross-sell opportunities in performance marketing services such as media, SEO, content, social, and email.

Leadership Change Appointment of Marcella Wentz as President suggests a potential shift in strategic focus and client leadership. Opportunity to engage through executive relationship development and align services with new growth initiatives.

Tech Stack Fit Current tools include Meta Ads Manager, Google Data Studio, Google Tag Manager, Moz Pro, and Google Search Console. Prospects with similar tech ecosystems or a need for integrated analytics and reporting may benefit from Mad Fish Digital’s data-driven approach.

Brand Elevation Recent branding collaboration with Create Now signals capacity for branding and creative support alongside performance marketing. Potential to offer full-funnel or brand-focused packages to mid-market clients seeking coherent brand voice.

Growth Readiness Mid-sized agency with 11-50 employees and notable revenue suggests scale that can handle larger campaigns or multi-channel programs. Potential to pitch expanded services, strategic partnerships, or retainer-based engagements for ongoing growth.