Insights

Market Leadership Mad Mex has established itself as a leading premium fast-casual Mexican restaurant brand in Australia, recognized with awards such as the Overall Winner in the Topfranchise Awards 2023, indicating strong brand reputation and customer loyalty in the healthy QSR segment.

Expansion & Partnerships With over 75 locations across Australia and strategic partnerships with companies like DoorDash, BioPak, and Planet Fitness, Mad Mex demonstrates a focus on expanding distribution channels and enhancing customer engagement through delivery, sustainable packaging, and cross-promotional initiatives.

Digital & Tech Adoption Adopting advanced technology like MySQL, Amazon ALB, and HTTP/3 shows Mad Mex’s commitment to efficient operations and a seamless digital experience, presenting opportunities for upselling order management, loyalty programs, and personalized marketing solutions.

Sustainability Focus Partnering with BioPak for sustainable packaging highlights Mad Mex's emphasis on environmentally responsible practices, creating potential sales opportunities around eco-friendly supply chain solutions and sustainability-centric branding support.

Growth & Innovation Recent menu launches, seasonal offerings like the winter spicy chicken, and promotional collaborations with platforms like BuzzFeed suggest an innovative approach that can be leveraged to introduce new products, promotional campaigns, and digital engagement tools to increase customer lifetime value.

Mad Mex Tech Stack

Mad Mex uses 8 technology products and services including MySQL, Element UI, styled-components, and more. Explore Mad Mex's tech stack below.

  • MySQL
    Database
  • Element UI
    Javascript Frameworks
  • styled-components
    Javascript Frameworks
  • Amazon ALB
    Load Balancers
  • Cisco
    Network Hardware
  • Priority Hints
    Performance
  • Imunify360
    Security
  • HTTP/3
    Web & Portal Technology

Media & News

Mad Mex's Email Address Formats

Mad Mex uses at least 1 format(s):
Mad Mex Email FormatsExamplePercentage
First.Last@madmex.com.auJohn.Doe@madmex.com.au
45%
First@madmex.com.auJohn@madmex.com.au
8%
First.Middle@madmex.com.auJohn.Michael@madmex.com.au
2%
First.Last@madmex.com.auJohn.Doe@madmex.com.au
45%

Frequently Asked Questions

What is Mad Mex's official website and social media links?

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Mad Mex's official website is madmex.com.au and has social profiles on LinkedIn.

How much revenue does Mad Mex generate?

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As of February 2026, Mad Mex's annual revenue is estimated to be $502M.

What is Mad Mex's SIC code NAICS code?

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Mad Mex's SIC code is 5812 - Eating Places NAICS code is 722 - Food Services and Drinking Places.

How many employees does Mad Mex have currently?

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As of February 2026, Mad Mex has approximately 305 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: C. F.Chief Financial Officer: M. M. F.Head Of Design & Construction: M. L.. Explore Mad Mex's employee directory with LeadIQ.

What industry does Mad Mex belong to?

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Mad Mex operates in the Food and Beverage Services industry.

What technology does Mad Mex use?

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Mad Mex's tech stack includes MySQLElement UIstyled-componentsAmazon ALBCiscoPriority HintsImunify360HTTP/3.

What is Mad Mex's email format?

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Mad Mex's email format typically follows the pattern of First.Last@madmex.com.au. Find more Mad Mex email formats with LeadIQ.

When was Mad Mex founded?

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Mad Mex was founded in 2007.

Mad Mex

Food and Beverage ServicesNew South Wales, Australia201-500 Employees

Hola! At Mad Mex we serve fresh, made to order Mexican food, in a fast-casual restaurant.

Founded in 2006, by Clovis Young, we've grown to over 75 Restaurants across Australia. Led today by both CEO Cameron Fincher and Founder & MD Clovis Young, the pathway forward has never looked so clear. 

Combining the authentic flavours and spices of Mexico with fresh and healthy ingredients allows us to be the leading Premium QSR Restaurant Brand. 

Our Mad Mex menu is fully customisable, allowing our amigos (customers) to build their meal to their individual tastes or specific nutritional needs – Gluten Free? Vegan? We got it, and we’ll make it to suit YOU!

At Mad Mex, we embody our company values of cheeky, connected, authentic and healthy, whilst delivering on our purpose - to inspire bold, honest, healthy living through Mexican food with attitude! 

Want to join our familia? If you’re an awesome individual, who is MAD about all things Mexican, then get in touch on our website!

Section iconCompany Overview

SIC Code
5812 - Eating Places
NAICS Code
722 - Food Services and Drinking Places
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Mad Mex's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Mad Mex's revenue is estimated to be in the range of $10M$25M

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