Targeted Tourism Mad River Boat Trips operates in Jackson Hole, Wyoming with a focus on whitewater trips and scenic floats on the Snake River. This presents opportunities to upsell add-ons like private guided experiences, photography packages, and seasonal discounts for repeat visitors during peak summer months.

Technology Leverage Current tech stack includes Google Ads, AdRoll, WordPress and customer engagement tools. Leverage for targeted advertising, retargeting, and enhanced lead capture, while offering improved booking integrations, CRM syncing, and personalized itineraries to boost conversion rates.

Growth Potential Revenue is in the $1M–$10M range with a relatively small employee base. This indicates potential cross-sell across experiences (scenic floats, private expeditions) and partnerships with local lodgings, guides, and tour operators to scale capacity and reliability during the busy season.

Experience Value Seasonal summer operations since 1977 highlight a trusted brand with a strong local knowledge base and historical storytelling. Offer premium experiences, conservation-focused tours, or educational packages that appeal to families, schools, and adventure enthusiasts seeking authentic Western experiences.

Market Position As a longstanding river outfitter in Jackson Hole, there are opportunities to differentiate through sustainability messaging, wildlife and geology education, and collaborations with regional tourism boards. Propose co-branded campaigns, loyalty programs, and content marketing that highlights the Last of the Old West theme to attract repeat visitors and longer stays.