Growth through partnerships Leverage their collaborations and regional focus to create co-branded products or limited edition releases with Vermont retailers, breweries, and other craft producers to expand distribution and drive on-premise and off-premise sales.

Strategic on-premise Capitalize on their on-premise sales manager role in New England by proposing targeted sales outreach to independent restaurants, bars, and hotels in Massachusetts and Connecticut to grow draft pours, bottle sales, and event partnerships.

Ready-to-drink opportunity Promote the new canned cocktails line to hospitality channels and retailers seeking convenient, premium ready-to-drink options that align with their hand-crafted, local-sourcing ethos, expanding shelf presence and impulse buys.

Story-driven marketing Highlight their sustainability focus, local sourcing, and Vermont heritage in sales pitches to retailers and distributors who prioritize craft, terroir, and responsible sourcing to command premium shelf space.

Regional exclusives Target regional distributors and tourism-driven outlets in New England with limited-release expressions like Founders Reserve Rye and Summit Single Malt to create excitement, drive loyalty programs, and boost short-term sell-through.