Unique Ski Experience Mad River Glen offers a unique skiing experience focused on the sport rather than commercialization, appealing to individuals seeking an authentic and traditional skiing environment. Sales reps can target customers looking for a distinctive ski destination.

Backcountry Program The recent launch of the Backcountry Program by Mad River Glen presents a sales opportunity to promote this new offering to young skiers aged 14-19 interested in taking their skiing skills to the backcountry. Sales reps can target this niche market segment.

Revenue Segment With a revenue range between $10M - 50M, Mad River Glen falls within a specific financial segment. Sales development representatives can tailor their strategies to cater to companies in this revenue bracket for potential partnerships or sponsorships.

Competitive Positioning By analyzing similar companies in the industry, such as Stowe Mountain Resort and Bolton Valley Resort, sales professionals can identify key differentiators of Mad River Glen to position it uniquely in the market and create targeted sales approaches.

Digital Presence The utilization of a diverse tech stack including Moat, Mailchimp, and Google Analytics signifies Mad River Glen's emphasis on digital presence. Sales development teams can leverage this technology focus to craft data-driven sales strategies and engage with tech-savvy customers.