Expanding Land Assets Mad River Glen has recently exercised its right of first refusal to acquire 1,100 acres of surrounding land, indicating a strategic expansion that enhances capacity and future development opportunities for guided tourism, hospitality services, or outdoor recreation offerings.

Focus on Backcountry Growth The launch of the Backcountry Program targeting youth aged 14-19 presents an opportunity to develop specialized gear, safety equipment, or training services aimed at adventurous, young skiers interested in backcountry experiences.

Community and Sustainability As a ski area emphasizing skiing as a sport rather than an industry, Mad River Glen’s commitment to community values and sustainable land use positions it as a potential partner for eco-friendly products, outdoor apparel, or sustainable outdoor gear brands targeting environmentally conscious consumers.

Mid-Market Revenue Range With annual revenues between $10 million and $25 million and a relatively lean employee base, the company is positioned as a regional player seeking scalable solutions in hospitality management, ticketing, or outdoor activity services, presenting sales opportunities in software, equipment, or service partnerships.

Technological Engagement Utilizing digital tools such as Google Analytics and Mailchimp, Mad River Glen shows active engagement with digital marketing and customer data, suggesting openness to advanced marketing solutions, customer engagement platforms, or data analytics services to enhance visitor experience and operational efficiency.