Mad Systems
IT Services and IT ConsultingCalifornia, United States11-50 Employees
Mad Systems operates as an architecture-first venue technology company, defining AV infrastructure, compute architecture, accessibility delivery, and governed AI personalization for venues worldwide, including museums, theme parks, visitor centers, cruise ships, corporate experience centers, and intelligent destinations. It is based in Orange, California, and was founded in 1998. The firm engages at the earliest planning stages of projects, when infrastructure decisions are still tractable, and it maintains Wonderland, an operational demonstration facility in Orange where every technology is run in production configuration and available for live inspection. Under the leadership of President and CEO Tricia Ensing, the company holds 13 issued patents and eight pending applications across multiple jurisdictions, covering venue-focused technologies and governance for AI personalization. In 2025 it marked notable product developments, including the AV++ rollout and the Alice OnBoard mobile personalization.