Governed AI Opportunity Mad Systems combines architecture-first venue technology with WorldModel governed AI for physical venues, creating a compelling offering for museums, theme parks, and visitor centers seeking privacy-by-design personalization and auditable AI workflows.

AV++ Platform Value The AV++ non-proprietary compute node infrastructure promises long lifecycle replacement of vendor hardware, enabling customers to reduce total cost of ownership and future-proof venues with scalable, vendor-neutral technology.

Demonstration Asset Wonderland in Orange serves as an in-house production and live inspection facility, allowing clients to experience production-ready installations before committing, which can accelerate procurement decisions.

Market Expansion Recent leadership additions and strategic hires in sales and accounts indicate a focus on expanding museum, exhibition, and entertainment venues, aligning with growth opportunities at AAM, trade shows, and international clients.

Personalization Platform Alice OnBoard and Alice personalisation tools offer mobile and in-venue personalization capabilities, presenting cross-sell and up-sell opportunities to operators aiming to deliver personalized visitor journeys at scale.