IP Driven Expansions Capitalize on ongoing and upcoming high-profile figure installations and experiences (Taylor Swift, Beyoncé, Rihanna, Jumanji 4D, Icons of India, Eurovision) by pitching brand-sponsored limited-time experiences, VIP meet-and-greets, and exclusive photo ops. Offer cross-promotions with partner hotels, airlines and retailers to drive ticket upsell and social engagement.

Corporate Growth Target corporate travel buyers and incentive groups with tailored packages: private tours, after-hours access, branded spaces, and private events. Leverage Las Vegas foot traffic to secure multi-year partnerships with MICE planners and DMCs, expanding B2B revenue streams.

Merlin Partnerships Leverage the Merlin Entertainments network to create bundled offers with other attractions and properties. Propose season passes, cross-property campaigns, and corporate gifting programs to lift average spend and lifetime value across the Merlin ecosystem.

Digital Collaboration Run digital and data-driven sales plays: co-branded campaigns, influencer activations, AR/VR add-ons, and optimized ticketing paths. Utilize the existing tech stack for secure, scalable experiences and capture guest data for CRM-driven upsell opportunities with hotels and travel partners.

Licensing & Pop-Ups Pursue licensing deals or turnkey pop-ups of Madame Tussauds experiences at partner hotels, cruise ships, events, and trade shows to reach new audiences and markets beyond Las Vegas, diversifying revenue streams and accelerating growth.