Insights

Premium Market Position Made In's strong reputation among high-end restaurants including multiple three-Michelin-star establishments indicates a valuable opportunity to target gourmet and boutique hospitality clients who require professional-grade cookware and kitchen tools.

Expanding Customer Base The company's recent collaboration with heritage brands like Wrangler and partnerships with artisans demonstrate a growing appeal within lifestyle and specialty markets, providing potential channels into branded collaborations and limited-edition product lines.

Growth and Relocation The recent move to a larger headquarters suggests an operational scaling that can accommodate increased demand, creating opportunities for sales expansion in wholesale, retail, and distribution partnerships as production capacity grows.

Product Diversification With new product launches such as pasta sets, French porcelain, and specialty knives, Made In is expanding its product portfolio, open to opportunities for cross-selling, bundling, and entering niche markets like food preparation and serving accessories.

Digital Engagement The use of sophisticated e-commerce and marketing tech stacks alongside their active online presence indicates a strong direct-to-consumer model, ideal for digital marketing campaigns, influencer collaborations, and personalized offers to accelerate sales growth.

Similar companies to Made In (Direct-to-Consumer Kitchen Brand)

Made In (Direct-to-Consumer Kitchen Brand) Tech Stack

Made In (Direct-to-Consumer Kitchen Brand) uses 8 technology products and services including Prebid, Google Conversion Tracking, Looker, and more. Explore Made In (Direct-to-Consumer Kitchen Brand)'s tech stack below.

Prebid
Advertising
Google Conversion Tracking
Advertising Networks
Looker
Analytics
Unpkg
Content Delivery Network
Gladly
Live Chat
Braze
Marketing Automation
Amazon Pay
Payment Processing
reCAPTCHA
Security

Media & News

Made In (Direct-to-Consumer Kitchen Brand)'s Email Address Formats

Made In (Direct-to-Consumer Kitchen Brand) uses at least 1 format(s):

Made In (Direct-to-Consumer Kitchen Brand) Email Formats	Example	Percentage
First@madeincookware.com	John@madeincookware.com	82%
FLast@madeincookware.com	JDoe@madeincookware.com	9%
Last@madeincookware.com	Doe@madeincookware.com	7%
First.Last@madeincookware.com	John.Doe@madeincookware.com	2%

Frequently Asked Questions

Where is Made In (Direct-to-Consumer Kitchen Brand)'s headquarters located?

Made In (Direct-to-Consumer Kitchen Brand)'s main headquarters is located at 1005 E Saint Elmo Rd, Building 5 Austin, Texas 78745, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Made In (Direct-to-Consumer Kitchen Brand)'s stock symbol?

Made In (Direct-to-Consumer Kitchen Brand) is a publicly traded company; the company's stock symbol is BJICA.

What is Made In (Direct-to-Consumer Kitchen Brand)'s official website and social media links?

Made In (Direct-to-Consumer Kitchen Brand)'s official website is madeincookware.com and has social profiles on LinkedIn Crunchbase.

What is Made In (Direct-to-Consumer Kitchen Brand)'s NAICS code?

Made In (Direct-to-Consumer Kitchen Brand)'s NAICS code is 31-33 - Manufacturing.

How many employees does Made In (Direct-to-Consumer Kitchen Brand) have currently?

As of October 2025, Made In (Direct-to-Consumer Kitchen Brand) has approximately 114 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Vice President Of Sales, Wholesale: A. O.Head Of People: P. D.Head Of Public Relations: K. M.. Explore Made In (Direct-to-Consumer Kitchen Brand)'s employee directory with LeadIQ.

What industry does Made In (Direct-to-Consumer Kitchen Brand) belong to?

Made In (Direct-to-Consumer Kitchen Brand) operates in the Manufacturing industry.

What technology does Made In (Direct-to-Consumer Kitchen Brand) use?

Made In (Direct-to-Consumer Kitchen Brand)'s tech stack includes PrebidGoogle Conversion TrackingLookerUnpkgGladlyBrazeAmazon PayreCAPTCHA.

What is Made In (Direct-to-Consumer Kitchen Brand)'s email format?

Made In (Direct-to-Consumer Kitchen Brand)'s email format typically follows the pattern of First@madeincookware.com. Find more Made In (Direct-to-Consumer Kitchen Brand) email formats with LeadIQ.

When was Made In (Direct-to-Consumer Kitchen Brand) founded?

Made In (Direct-to-Consumer Kitchen Brand) was founded in 2017.

Made In (Direct-to-Consumer Kitchen Brand)

ManufacturingUnited States51-200 Employees

Rooted in our 100-year family history in kitchen supply, we set out in 2017 to develop professional quality kitchen tools. We partnered with the best raw material providers and multi-generational, family-owned manufacturers in the U.S., France, and Italy to build superior kitchen products.

Three years later, our kitchenware is used in multiple three-Michelin-star restaurants (such as Chicago’s Alinea and NYC’s Le Bernardin), is relied upon in countless other top-rated restaurants and hotel groups across America, receives five-star reviews from both press and customers, and has been honored with countless "best of" awards. 

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