Insights

Premium Restaurant Adoption Made In's professional-quality cookware is trusted and used in multiple three-Michelin-star restaurants and top-rated hotel groups across the U.S., indicating strong potential to expand into high-end hospitality and restaurant supply channels.

Strategic Collaborations Recent partnerships with heritage brands like Wrangler and artisan collaborations for custom cookware items demonstrate opportunities to develop co-branded or limited-edition product lines targeting premium consumers and specialty markets.

Growing Brand Recognition Recognition as one of Europe's best professional cookware brands plus multiple awards and press coverage suggest increased brand prestige that can appeal to upscale retail outlets and international markets for distribution.

Product Line Expansion New product launches such as pasta sets, French porcelain, and specialty knives create cross-selling opportunities and bundled offerings to attract culinary enthusiasts, professional chefs, and premium home cooks.

Market Segment Focus With a revenue range of $50M to $100M and a focus on high-quality, professional-grade kitchen tools, there is potential to target affluent consumers, culinary institutions, and boutique retailers seeking premium culinary products.

Made In Tech Stack

Made In uses 8 technology products and services including Sovrn, Hotjar, Facebook Pixel, and more. Explore Made In's tech stack below.

  • Sovrn
    Advertising
  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • Unpkg
    Content Delivery Network
  • Cloudflare
    Content Management System
  • styled-components
    Javascript Frameworks
  • Handlebars
    Javascript Frameworks
  • Stripe
    Payment Processing

Media & News

Made In's Email Address Formats

Made In uses at least 1 format(s):
Made In Email FormatsExamplePercentage
First@madeincookware.comJohn@madeincookware.com
81%
FLast@madeincookware.comJDoe@madeincookware.com
11%
Last@madeincookware.comDoe@madeincookware.com
6%
First.Last@madeincookware.comJohn.Doe@madeincookware.com
2%

Frequently Asked Questions

Where is Made In's headquarters located?

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Made In's main headquarters is located at 1005 East Saint Elmo Road Building 5 Austin, Texas 78745 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Made In's stock symbol?

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Made In is a publicly traded company; the company's stock symbol is BJICA.

What is Made In's official website and social media links?

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Made In's official website is madeincookware.com and has social profiles on LinkedInCrunchbase.

What is Made In's NAICS code?

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Made In's NAICS code is 31-33 - Manufacturing.

How many employees does Made In have currently?

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As of March 2026, Made In has approximately 117 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo, Co-Founder: C. M.Cmo: L. J.Vice President Of Sales, Wholesale: A. O.. Explore Made In's employee directory with LeadIQ.

What industry does Made In belong to?

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Made In operates in the Manufacturing industry.

What technology does Made In use?

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Made In's tech stack includes SovrnHotjarFacebook PixelUnpkgCloudflarestyled-componentsHandlebarsStripe.

What is Made In's email format?

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Made In's email format typically follows the pattern of First@madeincookware.com. Find more Made In email formats with LeadIQ.

When was Made In founded?

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Made In was founded in 2017.

Made In

ManufacturingTexas, United States51-200 Employees

Rooted in our 100-year family history in kitchen supply, we set out in 2017 to develop professional quality kitchen tools. We partnered with the best raw material providers and multi-generational, family-owned manufacturers in the U.S., France, and Italy to build superior kitchen products.

Three years later, our kitchenware is used in multiple three-Michelin-star restaurants (such as Chicago’s Alinea and NYC’s Le Bernardin), is relied upon in countless other top-rated restaurants and hotel groups across America, receives five-star reviews from both press and customers, and has been honored with countless "best of" awards. 

Get in touch, we'd love to hear from you.

Section iconCompany Overview

Headquarters
1005 East Saint Elmo Road Building 5 Austin, Texas 78745 United States
Stock Symbol
BJICA
NAICS Code
31-33 - Manufacturing
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Made In's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Made In's revenue is estimated to be in the range of $100M$250M

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