Insights

Premium Restaurant Market Made In Kitchenware's products are trusted by multiple three-Michelin-star restaurants and top-rated hotel groups across America, indicating a strong foothold in the high-end culinary industry and potential to expand sales targeting luxury hospitality and professional culinary sectors.

Strategic Co-Branding Opportunities Recent collaborations with heritage brands like Wrangler and partnerships with Masienda demonstrate Made In's openness to co-branded products, opening avenues for marketing collaborations and specialized product lines aimed at niche customer segments.

Growing Domestic Presence Despite recent office relocations within Austin, Made In's emphasis on manufacturing partnerships in Europe and the US, combined with its rising revenue in the $100M-$250M range, suggest opportunities to deepen relationships with American retailers, culinary schools, and premium kitchenware distributors.

Product Expansion Potential Made In's recent launches including pasta sets, French porcelain, and specialty knives indicate an ongoing product diversification strategy, which could be leveraged by sales teams to cross-sell new items to existing B2B partners or retail clients looking for high-quality, innovative kitchen tools.

Targeted Marketing Integration Utilizing their tech stack, including Facebook Pixel and Hotjar, Made In demonstrates commitment to digital engagement, providing opportunities for tailored online campaigns, retargeting, and data-driven outreach to engaged culinary enthusiasts and professional chefs.

Made In Tech Stack

Made In uses 8 technology products and services including Sovrn, Hotjar, Facebook Pixel, and more. Explore Made In's tech stack below.

  • Sovrn
    Advertising
  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • Unpkg
    Content Delivery Network
  • Cloudflare
    Content Management System
  • styled-components
    Javascript Frameworks
  • Handlebars
    Javascript Frameworks
  • Stripe
    Payment Processing

Media & News

Made In's Email Address Formats

Made In uses at least 1 format(s):
Made In Email FormatsExamplePercentage
First@madeincookware.comJohn@madeincookware.com
81%
FLast@madeincookware.comJDoe@madeincookware.com
11%
Last@madeincookware.comDoe@madeincookware.com
6%
First.Last@madeincookware.comJohn.Doe@madeincookware.com
2%

Frequently Asked Questions

Where is Made In's headquarters located?

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Made In's main headquarters is located at 1005 East Saint Elmo Road Building 5 Austin, Texas 78745 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Made In's stock symbol?

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Made In is a publicly traded company; the company's stock symbol is BJICA.

What is Made In's official website and social media links?

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Made In's official website is madeincookware.com and has social profiles on LinkedInCrunchbase.

What is Made In's NAICS code?

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Made In's NAICS code is 31-33 - Manufacturing.

How many employees does Made In have currently?

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As of March 2026, Made In has approximately 117 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo, Co-Founder: C. M.Cmo: L. J.Vice President Of Sales, Wholesale: A. O.. Explore Made In's employee directory with LeadIQ.

What industry does Made In belong to?

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Made In operates in the Manufacturing industry.

What technology does Made In use?

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Made In's tech stack includes SovrnHotjarFacebook PixelUnpkgCloudflarestyled-componentsHandlebarsStripe.

What is Made In's email format?

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Made In's email format typically follows the pattern of First@madeincookware.com. Find more Made In email formats with LeadIQ.

When was Made In founded?

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Made In was founded in 2017.

Made In

ManufacturingTexas, United States51-200 Employees

Rooted in our 100-year family history in kitchen supply, we set out in 2017 to develop professional quality kitchen tools. We partnered with the best raw material providers and multi-generational, family-owned manufacturers in the U.S., France, and Italy to build superior kitchen products.

Three years later, our kitchenware is used in multiple three-Michelin-star restaurants (such as Chicago’s Alinea and NYC’s Le Bernardin), is relied upon in countless other top-rated restaurants and hotel groups across America, receives five-star reviews from both press and customers, and has been honored with countless "best of" awards. 

Get in touch, we'd love to hear from you.

Section iconCompany Overview

Headquarters
1005 East Saint Elmo Road Building 5 Austin, Texas 78745 United States
Stock Symbol
BJICA
NAICS Code
31-33 - Manufacturing
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Made In's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Made In's revenue is estimated to be in the range of $100M$250M

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