Ethical & sustainable focus Made Trade offers a unique selling point focused on ethical and sustainable goods, appealing to environmentally conscious consumers seeking well-designed home products that prioritize fair trade practices and sustainability.

Artisanal selection With an emphasis on artistry and handpicked goods, Made Trade provides a curated selection of products that stand out in a market saturated with mass-produced items, offering a premium option for customers valuing craftsmanship and unique designs.

Tech-forward approach Utilizing modern technologies like React and Apple Pay, Made Trade showcases a commitment to convenience and innovation in the retail space, catering to tech-savvy consumers looking for seamless online shopping experiences with cutting-edge payment options.

Competitive landscape While facing competition from larger players like Our Place and Food52, Made Trade's niche focus on sustainability and ethical sourcing sets it apart in a crowded market, allowing for differentiation and targeted strategies to engage a specific customer base.

Room for growth Despite a smaller employee size compared to some competitors, Made Trade's potential for growth lies in expanding its market presence through strategic partnerships, targeted marketing campaigns, and further establishing itself as a destination for consciously curated home goods.