Wholesale Channels Target funeral homes, crematories, and memorial retailers with a formal wholesale program including tiered pricing, bulk discounts, and co-branding. Develop a clear wholesale catalog, pricing sheets, and a streamlined onboarding process to accelerate partner signups and order velocity.

B2B Platform Enhance ecommerce capabilities for business buyers by building a dedicated wholesale storefront or portal within Shopify, with separate pricing, catalogs, and easy bulk ordering. Integrate with partner marketing via Mailchimp and enable seamless onboarding for new funeral industry customers.

Customization Growth Expand the customization portfolio to offer additional pendant styles, finishes, engraving, and keepsake materials to boost average order value and repeat wholesale orders. Create limited editions and seasonal lines to keep demand high among funeral homes and retailers.

Regional Expansion Leverage current Wisconsin base to scale into the broader Midwest and national markets through trade shows, funeral industry associations, and ambassador programs with current wholesale partners. Provide training materials for funeral directors to simplify selling and upselling.

Story Driven Marketing Differentiate through the founder family story and the emotional value of keepsake pendants. Develop co-branded marketing assets for funeral homes, testimonials, and education about keepsake options to drive partner interest and patient lead generation.